Celebrating the Technology Advisor

October 24, 2022

We’re not ones to toot our own horns — as classically introverted IT wizzes, we’re content to stay in the background, poring over contracts, researching industry trends, escalating trouble tickets, and the like.

But the editorial team at Channel Futures, the platform providing insight and analysis to the information and communication technologies channel industry, decided to shine the spotlight on the unsung heroes behind the scenes. Announcing its first-ever Technology Advisor 101 awards, Channel Futures is aiming to celebrate “the long-overlooked stars of the business communications channel.”

What is a Technology Advisor, and Why Do They Need an Award?

Put simply, a technology advisor is a consultant who can help your business vet and select IT and telecommunications solutions for your business. Some agents focus solely on the transaction of contracts (brokers), while others offer consultation and ongoing support as part of their services.

The value proposition of an agent is that of really any agent — enabling you to focus on your core competencies while providing their expertise to help you make the best decisions for your business.

The technology market is famously crowded and complicated. Most IT leaders reevaluate their services every three to five years as their term dates approach. Advisors, on the other hand, live and breathe this marketplace daily, keeping track of trends, providers, pricing, and more to offer the most accurate and updated recommendations.

Leveraging the power of a vast portfolio of carriers and providers, agents can not only provide an unbiased assessment of your options, but they can also ensure pricing parity between carriers and offer premium rates. Agents are paid on commission from the carriers, and without the added expense of a base salary, employment taxes, benefits, and the like, carriers are often happy to honor lower pricing and more favorable contract terms.

This model means that agents are often free — you don’t pay an agent directly. This model also ensures your agents are invested in your long-term success. For example, at TierOne, we remain your advocate throughout the lifetime of your solutions, offering in-house support, project management, ticket escalation, installation, and more as part of our partnership.

Richard Reding's headshot on a Channel Futures certificate for the top 101 Technology Advisors
TierOne's own Richard Reding was recognized in Channel Futures' first class of 101 Top Technology Advisors
Small but Mighty

The advisor channel is a small one, comprising between 5,000 and 10,000 agents — a much smaller footprint compared to the 40,000 to 50,000 managed services providers on the market. These smaller organizations often remain behind the scenes, leaving the value of their services unknown to many business leaders.

As an agent organization ourselves, we’re grateful for Channel Futures’ recognition of our hardworking team. And as you search for an agent for your own needs, say hello to TierOne’s own Richard Reding, who was recognized as one of the inaugural class’s 101 leading agents.

Out with the old, in with the new.

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